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alkubaisi media this is fahad al-kubaisi blog skip to content home contextual studies journalism media communication pr reflection ← older posts three blogs review posted on may 3, 2013 by fahad al-kubaisi blog 1: a politically-based food site review of: http://livewithlori.com/ live with lori is a tv show that airs on florida’s sun sports tv channels every sunday. the program describes itself as a ‘political food for thought’ show which features ‘prominent political figures, great food’ and engaging discussion on politics. the clip shows the host cooking an uninspiring chicken dish with a less than ‘prominent’ political figure who whilst mixing ingredients into a dish suddenly undertakes a discussion on what the ‘big 5 political priorities’ should be in the usa. the concept of combining a cookery show with political discussion is certainly novel and the web-site attempts to provoke the interest of the potential viewer through showing a tv clip, or by encouraging would-be consumers to purchase a ‘live with lori’ mug or baseball cap (pictured) continue reading → posted in contextual studies | leave a comment social media before and arab spring posted on march 15, 2013 by fahad al-kubaisi social media was the only weapon rebels has, tyrants were unaware of the social media and its power. social media has positive and negative aspect of the use of it. positive aspects news became faster after the arab spring, every one can post news to billion of people around the world in hours. citizens became reporters, citizens using their mobile phone to post and document things happening. http://youtu.be/ov9f8vf0_wi hard for all regimes to hide the truth, for example in syria alasaad government blocked youtube and facebook but rebels still posting their videos and images by different ways. syrian rebels post video showing the testing of chemical weapons negative aspects not every post on social media true millions of fake videos or false information posted on social media every day. anyone can you social media and anyone can use in a good way or bad way some people can use to separate hate around the world. such as film insulting prophet mohammed which angered muslims around the world. one of the negative things in social media is many people spending many time on their computer or mobile phone. i found this interesting article. americans spend over 2 billion hours on social media per month posted in contextual studies | tagged revaltion , social media , syria | leave a comment writing a review posted on march 12, 2013 by fahad al-kubaisi writing a review album: opposites artist: biffy clyro released: 16 th january 2013 with the charts dominated by rihanna sounding electro-pop coming at the expense of guitar sounds, it is somewhat of a refreshing relief to hear biffy clyro’s 6 th studio album ‘opposites’. a 2 disc album, the album forms 2 halves which are ‘opposites’ of each other in terms of style. the first half (the sand at the core of our bones) representing a dark and anxious sounding fusion of guitar sounds and the latter (the land at the end of our toes) is much more uplifting and positive. however, sonically, the album is very together and carries the unmistakable hallmark of clyro’s sound which rather goes against the central concept of the album, that 2 sides should be opposites to one another. following the 3 years of absence from the album scene, biffy has definitely returned the on next level up. continue reading → posted in journalism | leave a comment news gathering and current affairs posted on march 12, 2013 by fahad al-kubaisi news gathering and current affairs there are many methods of gathering news in life and processing such information, you can find news in every aspect of life from family, friends and other people but it is important to understand how to extract the news and formulate the story in the right way for the audience. when you gather news from any method you need to remember there are two type of news: a fact is a statement that is true and can be backed up with evidence. an opinion is a statement based on a belief or view. current affairs is defined as events and developments taking place in the world now, and the way in which these are covered or presented by the media. the distinction between news and current affairs is less well defined, the codes of practice that make specific stipulations about either news or current affairs content is uniform. industry groups tend to distinguish current affairs from news by the length of the item, and whether the item interprets or comments upon the news. interpretation and analysis of news topics have become a ‘central function’ of contemporary media, as audiences demand more than just straight factual information. therefore contemporary journalism seeks to satisfy the public’s ability to distinguish fact from comment in for example media formats where news items are put to citizens and they are invited to identify statements of comment. continue reading → posted in journalism | leave a comment what are the key differences between high and low culture? posted on march 12, 2013 by fahad al-kubaisi what are the key differences between high and low culture? why do some people think that examining ‘the ordinary’ is an important way of understanding how culture really affects society? the term ‘culture’ has traditionally referred by ‘metaphorical extension’ as a process of cultivation or improvement within society (simmel, 1971). during the course of evolution, distinctions have been made between ‘high’ and ‘low’ culture. high culture denoting ‘all that is best’ that has been written, created or thought in the world (williams, 1974). in academic circles, high culture is a ‘set of cultural products’ held in the highest esteem by society (tuchman & fortin, 1989). such a term is inexorably linked to the ruling and elite classes who had the means to procure and enjoy such creations as well as the aristocracy or intelligencia. an example of high culture might be the work of artist maria callas who was famous in the 20 th century for her extraordinary talent in singing, acting and beauty (tabular thought, 2009). continue reading → posted in contextual studies | leave a comment easyjet public relations ,marketing and advertising posted on march 12, 2013 by fahad al-kubaisi easyjet is a low-cost airline based in the uk, and was founded by stelios haji-ionnous in 1995. in 1996 the company started its first service to the continent. the aim of public relations (pr) within easyjet is to ‘build product awareness’ when launching new routes or new services by raising consumer attention through media placements (wmullen, 2009). secondly, easyjet uses public relations in order to ‘provide information to customers through the provision of in-depth information about products and features of flight services e.g.: allocated seating features. thirdly, easyjet utilises public relations in order to build the strengths of its brand. the company reinforces positive relationships with audiences in order to develop brand equity (knowthis.com, 2012). this can be very useful for easyjet during times of flight disruption where the company will rely on the goodwill of its passengers. marketing is a department that ‘manages the contract’ between easyjet and the consumer in order to understand their needs and wants, this is done by knowing the consumer and building a relationship between the consumer and the company. easyjet’s marketing function chooses the right markets to target and provide appropriate goods to customers. the organisation uses holistic marketing and incorporates four components of holistic marketing into its public relations campaigns such as relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. the objective of advertising for easyjet is to have the advertising message seen or heard with sufficient enthusiasm to influence an action such as a product purc

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No such domain ac.uk


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  REGISTRAR Nominet UK

SERVERS

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DOMAIN

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NSERVER

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